Plant a seed, change the world
Welcome to Alfrea!
Our vision here is simple: A world in which all people have access to local, sustainably-grown food.
While our vision may be simple our mission is big: Inspire a worldwide movement toward a sustainable food economy that empowers everyone to grow, harvest, preserve and share locally-grown food.
Why? Because fresh tomatoes taste amazing. Gardening saves money, and small-scale farming can be profitable. And eating fresh, locally-grown food improves your health and helps heal the planet. We want to live in a world where everybody has access to sustainably-grown food. We’re hoping you do, too.
We make farming and gardening easy
The thing is, farming and gardening can be tough. You need land, sometimes you need help, and what if you have a bunch of extra tomatoes at the end of the season? Alfrea is designed to help new and experienced farmers and gardeners meet each of these challenges. We connect you with landowners, helpers, and a farmer's market where you can sell extra food.
Along the way, we support local farm and garden-related businesses by helping them connect with customers in their community. Our innovative platform allows farm and garden designers, farm and garden builders, landscapers, master gardeners, compost experts and laborers to reach people who need their services. From established businesses to weekend side-hustles, we have room for everyone.
We want to make it possible for everybody to eat locally-grown food, every day
It’s a big crazy dream, sure. But we’re a scrappy bunch. Join us!
Who is Alfrea?
This is David Wagstaff, our founder and a passionate advocate for positive social impact. Yes, he’s a numbers guy and yet cares about people and the planet. We should probably tell you all about how he started out as a financial analyst in green energy tech and then worked in financial consulting before joining senior management in a startup. And about how he worked as CFO of a social services agency and as director of operations for one of the largest CPA firms in the US. But what you really need to know is that he started Alfrea because his mom and dad have a small farm and needed help maintaining it, and that his own garden is in desperate need of attention, owing to the 80-hour weeks he’s working to get Alfrea up and running.
This is Lindsey Ricker, our Customer Engagement Manager. She’s assisted Pennsylvania seniors in accessing more than $1.7 million in public benefits, and helped rescue 10 million pounds of food from the waste stream. But she joined Alfrea because she wants to expand the food she grows, beyond the one measly herb planter that isn’t currently doing so well. When she’s not working, you can find her eating her way through Philadelphia’s best restaurants, reading, hanging out with friends, or more likely, her cat.
This is Jonathan Wetstein our Community Organizer. Jonathan believes we all have the ability to re-imagine our surroundings into new places that will make people better. And tap into unrealized potential to improve every community socially, financially, environmentally, as well as physically. His professional background is in comprehensive land-use planning, community development, and graphic design. As an independent consultant, Jonathan's largest community-based project is a for-profit urban gardening initiative in Camden, New Jersey that operates from a demonstration gardening facility called Parkside Learning Garden. He is also a graduate of Pennsylvania State University’s Community and Economic Development Graduate Program and carries a long-standing commitment to urban revitalization related projects.
This is John Dynak our Chief Everything Else Officer. John joined Alfrea shortly after graduating with a degree in accounting from Stockton University and working for a mid-sized CPA firm. He was our first full time employee. So what's John doing now? John is quiet but he's also really analytical and insightful. From his quiet space he observes human behavior and he understands people. So now he not only leads everything else that other team members aren't assigned to, including numerous internal initiatives such as managing finance, accounting, investor reporting, HR and operations, but where he really shines is in coaching our founder on things David might miss. . . and John is really good at it. He is efficient and provides solid insights and sound advice.
This is Raheem our Digital Marketing and Social Media Intern. Imagine you're a freshman in college, studying business and marketing, and all of a sudden an ambitious little startup asks you to join their team and take on social media and digital marketing. It's either a dream come true or a bit scary, or maybe both. Anyway, Raheem stepped right into the role and right from the start said "I've got this." And we are happy to have him as part of our team.